Last summer marked a major milestone for us — NAYOMI SWIM’s first official pop-up at none other than the iconic NK Stockholm. In July, we proudly launched our debut collection in collaboration with CAY Collective, bringing the energy of coastal summer directly into Sweden’s most legendary department store.
It was more than just a display — it was the beginning of our journey.
Set against the backdrop of a buzzing Stockholm summer, the pop-up was a curated dream of sun, sea, and swimwear.
We introduced our very first collection — a carefully designed range of elevated, minimal swimwear made to flatter real bodies and last beyond one season.
Shoppers were able to try on their favorite pieces in person, feel the luxe textures, and find their perfect summer fit with the help of our team. From spontaneous try-ons to meaningful conversations about confidence, style, and sustainability — the energy in-store was unforgettable.
Our first pop-up opened doors — literally and figuratively. It was the beginning of real-world conversations, beautiful try-ons, and unforgettable customer moments. And now, we’re dreaming bigger.
We’re already planning our next location — and we can’t wait to share it with you.
Will it be a rooftop in Barcelona? A beachside boutique in Ibiza? Or another Scandi-chic collaboration right here in Sweden?
Stay tuned… you’ll be the first to know.
